Twitter has killed the 'favourite' star and replaced it with a 'like' heart. A lot of people aren't happy. Here's what the change could mean to the way you use the social network for business. Twitter favourites are dead. The star button has gone too –...
We all love us some social media and it seems many of us share the same interests in terms of the sites we frequent and the things we like to do in our gender types. Which begs the question: are you Mr or Mrs Average Social Media? We've mined...
For a business in 2015, social media is not really a choice, it’s a responsibility. Social media is where your audience hangs out; where they find out the latest news from their favourite brands and where they engage with them – for better or worse. People...
At Pea Soup we love ourselves some Twitter. Every brand should. Okay, so it doesn't drive the same levels of traffic as Facebook or have as many monthly active users as LinkedIn, but for conversation and real-time value there is nothing better. Hashtags, the simplicity of handles and...
At the beginning of 2015, Google and Twitter struck up a partnership that would see the former gain access to the Twitter “firehose” (real-time tweet data) and integrate current tweets into search results. The deal has benefits for everyone involved: Google wants to provide the most up-to-date information –...