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11 Sep The Ultimate Guide to Facebook Adverts

Posted at 09:55h in General marketing, Social Media by Pea Soup 0 Comments
0 Likes

Thinking about harnessing FB advertising? It seems that you’re in excellent company – FB ads account for a staggering 45.98% of all digital advertising spend, with 92% of all marketers using Facebook advertising in their strategies. Our line of business may be SEO, but we know...

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27 Jan What the Death of Twitter Favourites Could Mean For Your Business

Posted at 09:27h in Social Media by admin 0 Comments
1 Like

Twitter has killed the 'favourite' star and replaced it with a 'like' heart. A lot of people aren't happy. Here's what the change could mean to the way you use the social network for business. Twitter favourites are dead. The star button has gone too –...

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04 Sep Mr & Mrs Average Social Media [Infographic]

Posted at 12:25h in Design, General marketing, Social Media by admin 0 Comments
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We all love us some social media and it seems many of us share the same interests in terms of the sites we frequent and the things we like to do in our gender types. Which begs the question: are you Mr or Mrs Average Social Media? We've mined...

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06 Aug Social Media And Why You Shouldn’t Try to Be Everywhere At Once

Posted at 09:24h in Social Media by admin 0 Comments
0 Likes

For a business in 2015, social media is not really a choice, it’s a responsibility. Social media is where your audience hangs out; where they find out the latest news from their favourite brands and where they engage with them – for better or worse. People...

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23 Jul We Hate Automated Direct Messaging on Twitter. You Should Too

Posted at 09:30h in Social Media by admin 0 Comments
0 Likes

At Pea Soup we love ourselves some Twitter. Every brand should. Okay, so it doesn't drive the same levels of traffic as Facebook or have as many monthly active users as LinkedIn, but for conversation and real-time value there is nothing better. Hashtags, the simplicity of handles and...

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16 Jul How and where to get free images for your content

Posted at 08:48h in Design, General marketing, Social Media by admin 0 Comments
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When it comes to content marketing, visuals are where it’s at. We talked about why being seen is the best way to be heard in more depth in this blog post, backing up our argument with a few choice stats, including how visuals get 94% more total...

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03 Jul Why Google Has Made Twitter More Important than Ever

Posted at 11:47h in Social Media by admin 0 Comments
0 Likes

At the beginning of 2015, Google and Twitter struck up a partnership that would see the former gain access to the Twitter “firehose” (real-time tweet data) and integrate current tweets into search results. The deal has benefits for everyone involved: Google wants to provide the most up-to-date information –...

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23 Jun 5 Current Social Media Trends You Need to Get Involved With

Posted at 15:54h in Social Media by admin 0 Comments
0 Likes

There’s been a lot of talk in the past year or so regarding social signals and search engine rankings – do they count; don’t they count; should everybody just abandon any thoughts of using Twitter and Facebook as an SEO tool? According to Matt Cutts, Google’s former Webspam oracle, FB...

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24 Apr Why Google+ Isn’t as Bad as You Thought

Posted at 12:12h in General marketing, SEO, Social Media by admin 0 Comments
0 Likes

Google+ is a bit of a Marmite product, except the love-hate balance seems to be permanently tipped in favour of the disenfranchised. And it’s easy to see why. We don’t like being force fed – U2 proved that when they shoehorned their last album in to the library of...

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30 Mar The Essential SEO & Online Marketing Jargon Buster

Posted at 13:39h in General marketing, SEO by admin 0 Comments
0 Likes

SEO and internet marketing in general is awash with jargon, and while we do our best to steer clear of using terms that will bamboozle you, there is the odd term that slips through the net. Go beyond this site in search of SEO knowledge...

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