Thinking about harnessing FB advertising? It seems that you’re in excellent company – FB ads account for a staggering 45.98% of all digital advertising spend, with 92% of all marketers using Facebook advertising in their strategies. Our line of business may be SEO, but we know...
Twitter has killed the 'favourite' star and replaced it with a 'like' heart. A lot of people aren't happy. Here's what the change could mean to the way you use the social network for business. Twitter favourites are dead. The star button has gone too –...
We all love us some social media and it seems many of us share the same interests in terms of the sites we frequent and the things we like to do in our gender types. Which begs the question: are you Mr or Mrs Average Social Media? We've mined...
For a business in 2015, social media is not really a choice, it’s a responsibility. Social media is where your audience hangs out; where they find out the latest news from their favourite brands and where they engage with them – for better or worse. People...
At Pea Soup we love ourselves some Twitter. Every brand should. Okay, so it doesn't drive the same levels of traffic as Facebook or have as many monthly active users as LinkedIn, but for conversation and real-time value there is nothing better. Hashtags, the simplicity of handles and...
When it comes to content marketing, visuals are where it’s at. We talked about why being seen is the best way to be heard in more depth in this blog post, backing up our argument with a few choice stats, including how visuals get 94% more total...
At the beginning of 2015, Google and Twitter struck up a partnership that would see the former gain access to the Twitter “firehose” (real-time tweet data) and integrate current tweets into search results. The deal has benefits for everyone involved: Google wants to provide the most up-to-date information –...
There’s been a lot of talk in the past year or so regarding social signals and search engine rankings – do they count; don’t they count; should everybody just abandon any thoughts of using Twitter and Facebook as an SEO tool? According to Matt Cutts, Google’s former Webspam oracle, FB...
Google+ is a bit of a Marmite product, except the love-hate balance seems to be permanently tipped in favour of the disenfranchised. And it’s easy to see why. We don’t like being force fed – U2 proved that when they shoehorned their last album in to the library of...
SEO and internet marketing in general is awash with jargon, and while we do our best to steer clear of using terms that will bamboozle you, there is the odd term that slips through the net. Go beyond this site in search of SEO knowledge...