Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they're only ever living on borrowed time. Sooner or later Google will...