Want website traffic? Then you really have two options on the table – Pay-Per-Click advertising or Search Engine Optimisation. Let’s nail our colours to the mast here – there are many compelling reasons why you should choose PPC over and above SEO, however this topic...
Laser precise targeting and persuasive copy is just half the story of PPC. If your searcher doesn’t arrive in a place that answers their questions and works overtime to convert them, you might as well save your PPC budget and do something else instead. And...
Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...
Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they're only ever living on borrowed time. Sooner or later Google will...
“I want to be number one in Google! Do whatever it takes to get me there – ain’t no prizes for second place.” It’s a common request, and a thoroughly justified one. Every business owner wants to be number one and, in online marketing, reaching the...
In light of Google’s response to Halloween; the Freightgeist project, we have took it upon ourselves to solve the age old vexation with costume clashes by looking at things more analytically – our speciality! With more and more people taking to the internet to find...
How likely is it that you’ll be watching reruns of the local news in five years? Not very. But how likely is it that you'll be tuning in to old episodes of Only Fools and Horses or Friends and still chuckling at the same jokes? Quite...
If you run a business, blogging is a brilliant way to get your name out there. Apparently, by 2020, customers will manage 85% of their relationships without even bothering to talk to another human being. They’ll read your words and make a decision based on...
It has been almost two months now since the official introduction of Panda 4.2 and many in the industry are even more perplexed by its impact – or lack of – than in previous Panda rollouts. Find out more....
We all have our own definition of ‘quality’. For example, some British gangster/football hooligan film enthusiasts might refer to Danny Dyer as a ‘proper quality’ actor. I wouldn't necessarily agree with that viewpoint. When it comes to creating content for the Web, our opinions don’t really matter. Google...