Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

A lot is written about SEO; what it is, how it works and why you need it. The problem is, you haven’t really got time to read it. No worries, here’s everything you need to know in three minutes, or less. What is Search Engine Optimisation (SEO)? “…the process of affecting...