Over the past decade (and the most recent five years in particular) Google’s algorithm updates have increasingly been driven and influenced by mobile. After all, consumer behaviour has been shock and shaped by our smartphones, and as of 2016 mobile browsing overtook desktop, with 60%...

Hacking lead-gen: 10 tips for PPC that delivers. Is your PPC strategy really working as hard as it can for your lead gen? Some people think of PPC as a marketing medium that you can ‘set and forget’, when in reality it demands continual tweaks, tests...

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

New Year, new flood of changes as to what’s in, what’s out and what’s upcoming in the world of PPC and your campaign effectiveness. Here’s all that you need to know for the coming 12 months. 1. Social media marketing is going to become even hotter...