Google is the undisputed grandfather of Pay-Per-Click Advertising – a platform driven by it’s equally as unshakeable reign as king of the search engines. Worth a staggering $60 billion today, the story of Google AdWords’ 15 years in the business has certainly been filled with...

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

Now, from the people that brought you ‘A 3 minute guide to SEO’ comes ‘A concise guide to PPC’ – a straightforward guide designed to give you the lowdown on everything you need to know about the wonderful world of Pay-Per-Click advertising in less time than it takes...