16 Nov How to avoid a Google penalty
Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they’re only ever living on borrowed time. Sooner or later Google will come knocking and when they do, it’s over – time to take a place at the back of the line.
And make no mistake: nobody is bigger than the Google Webspam team, not BMW, not the BBC, not even Google themselves – on five occasions the company has penalised itself for breaking it’s own SEO rules.
The message here is clear: play by the rules and you’ll be fine, break them and you’ll suffer the consequences.
To help you stay on the straight and narrow and avoid an infamous Google penalty, we’ve created a handy visual guide.
Check it out here: How To Avoid A Google Penalty