Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they're only ever living on borrowed time. Sooner or later Google will...

If traditional SEO is the art of getting a website to rank highly for certain key terms, local SEO is the art of getting a website to rank highly for those terms in a specific geographical area. To help you out, we've compiled a list...