Hacking lead-gen: 10 tips for PPC that delivers. Is your PPC strategy really working as hard as it can for your lead gen? Some people think of PPC as a marketing medium that you can ‘set and forget’, when in reality it demands continual tweaks, tests...
There are so many things you need to remember when creating a successful ppc campaign it is easy to sometimes miss some key elements or make the off mistake. We have created this handy infographic that you can check each time you create a campaign...
Any AdWords campaign relies on a staggering array of elements if you’re squeeze every last drop possible from your PPC budget - from compelling advert copy, to finely crafted A/B testing that leads to profitable tweaks and changes. But just as important as the ‘To-Dos’...
Last weeks blog post ran through some tips on how to create the perfect ppc landing page. Well this week we decided to make our designers do some work for a change and create a visual checklist to show you what you need to do...
Laser precise targeting and persuasive copy is just half the story of PPC. If your searcher doesn’t arrive in a place that answers their questions and works overtime to convert them, you might as well save your PPC budget and do something else instead. And...
Following on from last weeks look at creating the perfect ppc ad, we thought we would create a visual guide to the anatomy of the perfect ppc ad. Just because we are nice like that. So from creating a persuasive headline, a carefully crafted call...
The Perfect PPC Ad – It exists. And Here’s How to Create It. Chosen to use Pay per Click? Then we’ve got good news: Businesses make an average of $2 in income for every $1 they spend in AdWords Now for the bad news: this alluring ROI is...
Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...
We’re frequently asked about the conversion rate that should be expected from a PPC campaign. The short answer to this query, is 2.70% on the Search Network and 0.89% on the Display Network (WordStream). The longer (and more important) answer, is that you need to...
New Year, new flood of changes as to what’s in, what’s out and what’s upcoming in the world of PPC and your campaign effectiveness. Here’s all that you need to know for the coming 12 months. 1. Social media marketing is going to become even hotter...