Over the past decade (and the most recent five years in particular) Google’s algorithm updates have increasingly been driven and influenced by mobile. After all, consumer behaviour has been shock and shaped by our smartphones, and as of 2016 mobile browsing overtook desktop, with 60%...

  Google is the undisputed grandfather of Pay-Per-Click Advertising – a platform driven by it’s equally as unshakeable reign as king of the search engines. Worth a staggering $60 billion today, the story of Google AdWords’ 15 years in the business has certainly been filled with...