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14 Aug Google ‘Watch Time’ and How to Make Your Videos Watchable

Posted at 14:21h in General marketing, SEO by admin 1 Comment
0 Likes

With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of important news has flown under the radar somewhat. That of a recently...

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29 Jul The Knowledge Vault and Why Google Wants You to Start Answering Questions

Posted at 10:23h in General marketing, SEO by admin 0 Comments
0 Likes

Depending on your age, you may well remember a time in the not too distant past when the answer to a particular question that was bothering your brain would be sought from another person more knowledgeable in the subject of your curiosity than you were. Those days are gone, at least...

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16 Jul How and where to get free images for your content

Posted at 08:48h in Design, General marketing, Social Media by admin 0 Comments
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When it comes to content marketing, visuals are where it’s at. We talked about why being seen is the best way to be heard in more depth in this blog post, backing up our argument with a few choice stats, including how visuals get 94% more total...

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09 Jun PageRank is Dead, Here are the Alternatives

Posted at 14:09h in General marketing, SEO by admin 0 Comments
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PUBLIC SERVICE ANNOUNCEMENT: PageRank is finished. You heard it here first, maybe? Hey, don’t feel sad, it had a good run, a great run even – it might even kick back in to life at some point, Big Reunion-style. For now, though, it’s done. You need a different way...

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28 May Content Marketing: Why Being Seen is the Best Way to be Heard

Posted at 14:50h in General marketing by admin 0 Comments
0 Likes

In 2015, visual content is where it’s at. Although you reading this post about how video, image and infographic content is blowing up means that there’s still a place in the content marketing game for word slingers like myself, this year you’re probably going to be spending more...

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19 May Google Shopping: What it is and Why You Need it

Posted at 14:58h in General marketing by admin 0 Comments
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Internet shopping is huge. By 2018, £1 in every £7 will be spent online and whenever there’s something big on the Web you can be sure that Google is never far away from the action. People can’t get enough of doing their shopping online and Google knows this. It also...

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12 May A Concise Guide to Link Building

Posted at 14:24h in General marketing, SEO by admin 1 Comment
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In the past we posted an article all about the best way to approach link building, but it struck us that it's only going to be of any use if you actually know what link building is. So we decided to create another one of...

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05 May Keyword-Rich Anchor Text – Down, But Not Out

Posted at 09:31h in General marketing, SEO by admin 0 Comments
0 Likes

In the past half-a-decade SEO has undergone more changes than Donatella Versace has had facelifts. Google, the perennial search engine fashionista, is the main culprit. Since 2011 when Panda (one of many fancy names Google has for its updates) transformed the SEO landscape, the search engine has released no...

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27 Apr 12 Free Apps to Enhance Your Content Marketing

Posted at 14:06h in General marketing by admin 2 Comments
0 Likes

Much like the fact more than half of all internet traffic now comes from mobile devices, an increasing number of marketers are shunning desktops in favour of smartphones and tablets that allow them to work on the move. And it’s easy to see why; today’s top end...

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24 Apr Why Google+ Isn’t as Bad as You Thought

Posted at 12:12h in General marketing, SEO, Social Media by admin 0 Comments
0 Likes

Google+ is a bit of a Marmite product, except the love-hate balance seems to be permanently tipped in favour of the disenfranchised. And it’s easy to see why. We don’t like being force fed – U2 proved that when they shoehorned their last album in to the library of...

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