With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of important news has flown under the radar somewhat. That of a recently...
Depending on your age, you may well remember a time in the not too distant past when the answer to a particular question that was bothering your brain would be sought from another person more knowledgeable in the subject of your curiosity than you were. Those days are gone, at least...
When it comes to content marketing, visuals are where it’s at. We talked about why being seen is the best way to be heard in more depth in this blog post, backing up our argument with a few choice stats, including how visuals get 94% more total...
PUBLIC SERVICE ANNOUNCEMENT: PageRank is finished. You heard it here first, maybe? Hey, don’t feel sad, it had a good run, a great run even – it might even kick back in to life at some point, Big Reunion-style. For now, though, it’s done. You need a different way...
In 2015, visual content is where it’s at. Although you reading this post about how video, image and infographic content is blowing up means that there’s still a place in the content marketing game for word slingers like myself, this year you’re probably going to be spending more...
Internet shopping is huge. By 2018, £1 in every £7 will be spent online and whenever there’s something big on the Web you can be sure that Google is never far away from the action. People can’t get enough of doing their shopping online and Google knows this. It also...
In the past we posted an article all about the best way to approach link building, but it struck us that it's only going to be of any use if you actually know what link building is. So we decided to create another one of...
In the past half-a-decade SEO has undergone more changes than Donatella Versace has had facelifts. Google, the perennial search engine fashionista, is the main culprit. Since 2011 when Panda (one of many fancy names Google has for its updates) transformed the SEO landscape, the search engine has released no...
Much like the fact more than half of all internet traffic now comes from mobile devices, an increasing number of marketers are shunning desktops in favour of smartphones and tablets that allow them to work on the move. And it’s easy to see why; today’s top end...
Google+ is a bit of a Marmite product, except the love-hate balance seems to be permanently tipped in favour of the disenfranchised. And it’s easy to see why. We don’t like being force fed – U2 proved that when they shoehorned their last album in to the library of...