Laser precise targeting and persuasive copy is just half the story of PPC. If your searcher doesn’t arrive in a place that answers their questions and works overtime to convert them, you might as well save your PPC budget and do something else instead. And...
For many of us, Christmas shopping is not a pleasurable experience. Finding time to visit shops and balance work and everyday life can be inconvenient, the chaotic shopping malls and crowded carparks are painstakingly stressful and the relentless traipsing from shop to shop is gruellingly...
“I want to be number one in Google! Do whatever it takes to get me there – ain’t no prizes for second place.” It’s a common request, and a thoroughly justified one. Every business owner wants to be number one and, in online marketing, reaching the...
In light of Google’s response to Halloween; the Freightgeist project, we have took it upon ourselves to solve the age old vexation with costume clashes by looking at things more analytically – our speciality! With more and more people taking to the internet to find...
How likely is it that you’ll be watching reruns of the local news in five years? Not very. But how likely is it that you'll be tuning in to old episodes of Only Fools and Horses or Friends and still chuckling at the same jokes? Quite...
If you run a business, blogging is a brilliant way to get your name out there. Apparently, by 2020, customers will manage 85% of their relationships without even bothering to talk to another human being. They’ll read your words and make a decision based on...
You might have noticed that, in among the services at Pea Soup, we offer something called ‘Affiliate Marketing’. Though it has been around since the early days of ecommerce, affiliate marketing remains one of the lesser known internet marketing methods. This shouldn't be the case, though, as there...
We all love us some social media and it seems many of us share the same interests in terms of the sites we frequent and the things we like to do in our gender types. Which begs the question: are you Mr or Mrs Average Social Media? We've mined...
We all have our own definition of ‘quality’. For example, some British gangster/football hooligan film enthusiasts might refer to Danny Dyer as a ‘proper quality’ actor. I wouldn't necessarily agree with that viewpoint. When it comes to creating content for the Web, our opinions don’t really matter. Google...
With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of important news has flown under the radar somewhat. That of a recently...