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Pea Soup Digital Blog

A Visual History of Google Algorithm Updates


Like it or not, Google is God in the world of search engine optimisation. Despite a recent tumble at the expense of pint-sized Yahoo, the Mountain View-based giant still commands an 87% search engine market share.

Google changes its search algorithm 500 times a year. Granted, the majority of these changes are relatively minor, but some of its larger updates can drastically affect search results, creating a ‘comply or die’ situation for businesses of all sizes around the globe. It doesn’t matter whether you’re a tiny local start-up or a Goliath of a global corporation, no one is safe from Google’s wrath.

Constantly striving to make search more accurate, less spammy and harder to manipulate, Google’s algorithmic bible must be adhered to. Fail to cooperate and the almighty Google can wipe your business off the face off the earth (search engine results page) quicker than you can say “who’s Larry Page?”.

As we’re feeling nostalgic, and as it can help search marketers explain changes in historic rankings and organic traffic, we've put our design skills to good use in a visual depiction of Google’s major algorithm updates. Check out the infographic below, and click for a larger image.


Be sure to bookmark the Pea Soup Blog for all the latest info on Google's Algorithm updates, as well as all the hottest SEO, digital marketing and social media news, views and reviews.

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