At Pea Soup we love ourselves some Twitter. Every brand should. Okay, so it doesn't drive the same levels of traffic as Facebook or have as many monthly active users as LinkedIn, but for conversation and real-time value there is nothing better. Hashtags, the simplicity of handles and...
When it comes to content marketing, visuals are where it’s at. We talked about why being seen is the best way to be heard in more depth in this blog post, backing up our argument with a few choice stats, including how visuals get 94% more total...
In today’s digital age, first impressions mean a heck of a lot. And due to more of the world’s population becoming internet-savvy every day, most people are likely to see your brand’s website before visiting your actual physical location. To put it bluntly, bland, poorly designed and out...
Now, from the people that brought you ‘A 3 minute guide to SEO’ comes ‘A concise guide to PPC’ – a straightforward guide designed to give you the lowdown on everything you need to know about the wonderful world of Pay-Per-Click advertising in less time than it takes...
At the beginning of 2015, Google and Twitter struck up a partnership that would see the former gain access to the Twitter “firehose” (real-time tweet data) and integrate current tweets into search results. The deal has benefits for everyone involved: Google wants to provide the most up-to-date information –...
There’s been a lot of talk in the past year or so regarding social signals and search engine rankings – do they count; don’t they count; should everybody just abandon any thoughts of using Twitter and Facebook as an SEO tool? According to Matt Cutts, Google’s former Webspam oracle, FB...
You may have already read our awesome 3 Minute Guide To SEO and probably gone through our marvellous Digital Marketing Jargon Buster with a fine-toothed comb, but we thought we’d throw something a little more aesthetically pleasing at you – The SEO Glossary Infographic. Here, you’ll find a list of terms...
We’re going to play a game – you versus Google. If you get to the top of the search rankings and stay there, you win – and your bottom line will most likely tell you you've won. If you get to the top of the search rankings and...
PUBLIC SERVICE ANNOUNCEMENT: PageRank is finished. You heard it here first, maybe? Hey, don’t feel sad, it had a good run, a great run even – it might even kick back in to life at some point, Big Reunion-style. For now, though, it’s done. You need a different way...
What’s black and white and red all over? An embarrassed penguin. Why is a penguin embarrassed? Because, after more than three years and six updates, there are some websites that still don’t understand Google’s stance on quality. As you've probably guessed, we’re not talking about any real-life penguin here; those ones are too...