How likely is it that you’ll be watching reruns of the local news in five years? Not very. But how likely is it that you'll be tuning in to old episodes of Only Fools and Horses or Friends and still chuckling at the same jokes? Quite...
SEO / 01.10.2015
A crash course in Local SEO
If traditional SEO is the art of getting a website to rank highly for certain key terms, local SEO is the art of getting a website to rank highly for those terms in a specific geographical area. To help you out, we've compiled a list...
If you run a business, blogging is a brilliant way to get your name out there. Apparently, by 2020, customers will manage 85% of their relationships without even bothering to talk to another human being. They’ll read your words and make a decision based on...
It has been almost two months now since the official introduction of Panda 4.2 and many in the industry are even more perplexed by its impact – or lack of – than in previous Panda rollouts. Find out more....
General marketing / 07.09.2015
A Concise Guide to Affiliate Marketing
You might have noticed that, in among the services at Pea Soup, we offer something called ‘Affiliate Marketing’. Though it has been around since the early days of ecommerce, affiliate marketing remains one of the lesser known internet marketing methods. This shouldn't be the case, though, as there...
We all love us some social media and it seems many of us share the same interests in terms of the sites we frequent and the things we like to do in our gender types. Which begs the question: are you Mr or Mrs Average Social Media? We've mined...
We all have our own definition of ‘quality’. For example, some British gangster/football hooligan film enthusiasts might refer to Danny Dyer as a ‘proper quality’ actor. I wouldn't necessarily agree with that viewpoint. When it comes to creating content for the Web, our opinions don’t really matter. Google...
With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of important news has flown under the radar somewhat. That of a recently...
For a business in 2015, social media is not really a choice, it’s a responsibility. Social media is where your audience hangs out; where they find out the latest news from their favourite brands and where they engage with them – for better or worse. People...
General marketing, SEO / 29.07.2015
The Knowledge Vault and Why Google Wants You to Start Answering Questions
Depending on your age, you may well remember a time in the not too distant past when the answer to a particular question that was bothering your brain would be sought from another person more knowledgeable in the subject of your curiosity than you were. Those days are gone, at least...