We’re frequently asked about the conversion rate that should be expected from a PPC campaign. The short answer to this query, is 2.70% on the Search Network and 0.89% on the Display Network (WordStream). The longer (and more important) answer, is that you need to...
New Year, new flood of changes as to what’s in, what’s out and what’s upcoming in the world of PPC and your campaign effectiveness. Here’s all that you need to know for the coming 12 months. 1. Social media marketing is going to become even hotter...
What Is PPC? The ultimate introduction to PPC marketing Pay Per Click (known as PPC for short) can be an incredibly powerful marketing tool – capable of delivering $2 for every $1 spent (Google Economic Impact Report). Honestly, what other marketing medium, online or otherwise,...
Big changes are coming to eBay – Will they affect you? As an entrepreneur with an e-commerce presence on eBay, you are one of millions of savvy people around the world who benefits from a revenue stream that allows you to work from home, set your own hours...
Twitter has killed the 'favourite' star and replaced it with a 'like' heart. A lot of people aren't happy. Here's what the change could mean to the way you use the social network for business. Twitter favourites are dead. The star button has gone too –...
For many of us, Christmas shopping is not a pleasurable experience. Finding time to visit shops and balance work and everyday life can be inconvenient, the chaotic shopping malls and crowded carparks are painstakingly stressful and the relentless traipsing from shop to shop is gruellingly...
Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they're only ever living on borrowed time. Sooner or later Google will...
“I want to be number one in Google! Do whatever it takes to get me there – ain’t no prizes for second place.” It’s a common request, and a thoroughly justified one. Every business owner wants to be number one and, in online marketing, reaching the...
In light of Google’s response to Halloween; the Freightgeist project, we have took it upon ourselves to solve the age old vexation with costume clashes by looking at things more analytically – our speciality! With more and more people taking to the internet to find...
Great news charities: Google wants to give you $10,000 a month to advertise your non-profit. $10,000 a month to promote your message, using the world’s biggest search engine as a platform. What’s the catch? There isn't one. Seriously, we've looked into this and there isn't...