Pea Soup Digital Blog

PPC / 30.05.2017

  Google is the undisputed grandfather of Pay-Per-Click Advertising – a platform driven by it’s equally as unshakeable reign as king of the search engines. Worth a staggering $60 billion today, the story of Google AdWords’ 15 years in the business has certainly been filled with...

PPC / 26.03.2017

The Perfect PPC Ad – It exists. And Here’s How to Create It. Chosen to use Pay per Click? Then we’ve got good news: Businesses make an average of $2 in income for every $1 they spend in AdWords Now for the bad news: this alluring ROI is...

PPC, SEO / 19.03.2017

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...