Pea Soup Digital Blog

PPC, SEO / 19.03.2017

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

PPC / 01.03.2017

New Year, new flood of changes as to what’s in, what’s out and what’s upcoming in the world of PPC and your campaign effectiveness. Here’s all that you need to know for the coming 12 months. 1. Social media marketing is going to become even hotter...

SEO / 16.11.2015

Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they're only ever living on borrowed time. Sooner or later Google will...