Big changes are coming to eBay – Will they affect you?

Big changes are coming to eBay – Will they affect you?

As an entrepreneur with an e-commerce presence on eBay, you are one of millions of savvy
people around the world who benefits from a revenue stream that allows you to
work from home, set your own hours and earn an uncapped amount of money. Not
too shabby for a career that you can do in your free time (and yes, even
while only wearing your pants).

You may have heard rumbles that big changes are afoot with eBay, and these alterations
are likely to affect millions of buyers and sellers around the world. eBay is changing the
format of seller pages in order to help attract more users – and therefore more buyers. eBay
wants to change the type of content that is permitted to be used on their selling pages. No
matter how you sell items on eBay, whether you are an independent seller or own an eBay
store, it is important you are aware of the changes and make sure that your eBay sales are
successful and earn you the profits that you deserve.

So, what is happening with the eBay changes?

eBay are removing all of the active content from their platform, site wide. From June 2017 eBay will no longer allow active content on seller’s pages, and this is sure to affect many of the vendors who rely on eBay for part or all of their income. From June 2017 eBay will automatically remove active content from all seller’s pages. If you are not prepared for this, it could seriously harm the usability of your site, and this can detract from sales, deter buyers and make your page look very unprofessional.

Wait…. what is active content?

The term ‘active content’ refers to all published material on a website – this means all interactive and/ or dynamic material will soon be banned, and you will soon be unable to use content on your eBay shop site that pulls information from another website. From June 2017, elements such as JavaScript, Flash and Plug-ins will all be blocked by eBay. Your site will need a full overhaul in order to be ready in time for the change.

Active content can be used in many ways on eBay, including customised order forms, streaming videos, social media feeds, and currency conversion tools. This ban on active content will also limit your ability to showcase the other stock that your customers may be interested in or tempted by, and numerous eBay sellers have already expressed concern that this could negatively impact sales.

Let’s put it simply, without the jargon!

At its simplest definition, active content is any material or plug in that your browser’s automatically starts, and that you have not clicked on in order to activate. This is the kind of stuff that just randomly ‘turns on’ when you navigate to a page – like when one of your open tabs starts blasting an infomercial or unwanted music! Active content triggers actions when you load a page without you deciding whether or not to open it, and a lot of users find it irritating and unnecessary.

That said, there are many kinds of active content that fly under the radar (i.e. they don’t blast our ears or senses) that we rely on to make eBay shops operate smoothly and help us to have a better overall experience.

Why Is Active Content Successful On eBay?

Active content can be a really useful tool when it comes to helping your eBay shop stand out from the crowd – it can help you to attract more bidders to your products, giving you a higher bottom line overall. Many shoppers are like magpies, attracted to bright, flashing, shiny things! Animations, moving gifs and videos have all been used to promote different items on sale, explain how products work, as well as to promote the add-on sales of other items that your customers may be interested in (and that you just happen to have in stock).

A common use for active content on eBay is to display shipping maps and logistics tools. These are imported from other sites, and are able to show the customer how much it will cost for the item to be shipped to them, as well as how long it will take for their product(s) to arrive.

The news that eBay is going to restrict all active content has come as shock to many users, and many sellers simply can’t believe that even these much-loved and much-used shipping tools will be blacklisted. That said – don’t worry, as later on in this article we will explain just how this can be overcome, and we’ll give you some ideas about how to include all the content you want (including shipping tools) without using active content tools or widgets.

So, just why is eBay making these changes?

Now we get to the meat of the matter – eBay is making these changes for a number of reasons.

1. The Rise of Mobile Commerce

The number of people using mobile phones to explore websites and to purchase items online is rising rapidly year on year. Experts at eBay have estimated that up to 50% of their customers access eBay through their mobile phones – this is clearly an important consideration for eBay, as active content can affect the usability of a seller’s page when viewed on a mobile device.

Active content can alter the way your website looks and operates, and active content widgets and functionalities often won’t display key information correctly or allow for a smooth buying/ bidding process – this often means that customers get frustrated, and they will therefore get frustrated. This results in the buyer giving up on the transaction, and they do not purchase anything from the website – this negatively affects both the individual seller and eBay as a corporate entity.

The bigwigs at eBay have predicted that $14 billion (USD) is spent on their mobile site each year, and this astronomical figure clearly illustrates just how big the mobile users market has become. Mobile sales are starting to reign supreme – savvy sellers know that it is imperative that your site is mobile phone friendly, no matter what it is that you want to sell!

2. Page Loading Times

It’s no secret that a positive user experience is critical when it comes to profitable commerce websites. Customers often care more about how quickly the page downloads and how fast they can access their required content more than they care about how fancy your website looks! Sometimes, it just has to be said that less is more.

As users, we all just want a smooth buying experience, and this is just one of the reasons why active content can be the potential downfall of a commerce site. Active content capabilities can considerably slow down page-loading times – so is it worth it? When you’re designing your eBay page, it is important to consider the fine balance of aesthetics and conversion tactics. While you definitely want tools and information that will sway a potential buyer/ bidder, a more standardised design will load at a much faster rate.

The speed that a page loads is incredibly important. In fact, studies have shown that 47% of consumers think a website should load in two seconds or less and 40% of consumers will abandon a website if it takes longer than three seconds to load. Your page doesn’t really have a lot of time to fully load before potential buyers might start dropping like flies – and active content can slow things down. So, you can see why the team at eBay believes that scrapping active content from their site will help increase customer views and drive their overall revenue up.

3. Active Content Poses a Security Threat

Unfortunately, active content can pose a security threat to users. Active content tools can be exploited and carry viruses and malware that can be automatically downloaded onto a customer’s computer without their consent. Active content can then be used for phishing, malware, hacking and spyware tactics.

Active content can be created using cross-site scripting, known in the IT world as XSS. This allows a script to be written on a website and then loaded onto an eBay site, and then this can then be used to phish customer’s credentials and hack into their personal and business accounts.

eBay has previously maintained that the risk of active content causing malicious activity was very low. As detailed above, active content can really enhance an eBay shopper’s experience, and it was believed that these positives far outweighed the very low risk of a security threat. However, eBay is no very concerned with the emerging mobile commerce (or M-Commerce) market, and they want to ensure that they adapt to this ever-growing market. It seems that they believe that this is the perfect time to increase the site’s security and help eBay buyers protect their computer’s security.

The Problem With Active Content

Based on the reasons explained above, you can now understand why eBay wants to make these changes. Many eBay sellers are not expert coders, and they do not understand the background implications behind the complex coding that is used in active content. Sellers are unwittingly adding complex code to their pages, and they’re pulling information from other websites when they are adding active content to enhance their eBay shop.

Once they have mastered adding active content to their eBay store and are seeing positive results, many sellers want add more. When they install lots of content from different sources, different sites and different types of add-ons or plug-ins, this also installs all of the programming behind this content. Some of this can be malicious, and without even realising it, sellers could be posing a massive security risk to their customers.

It is also interesting to note that active content does not just slow down the individual page that the customer is trying to view. The prominence of active content being used across all eBay shops is now slowing down the download rate for all users across the entirety of the eBay platform.

Do I Have Active Content On My eBay Shop Or Selling Page?

If you are not sure if your site has active content, eBay is now helping you to assess your shop and check. In order to prepare eBay businesses and independent sellers for the changes afoot, eBay will now give sellers access to a ‘checking tool’ so that you can preview your site both with and without active content. This is a really handy tool that every eBay seller should be utilising as soon as possible.

How to use the eBay checking tool

1. Go on to eBay and access your item page
2. When on your item page, scroll down to the description
3. If your page has active content or hyperlinks, a message will come up in the description
4. The message states: In Mid-2017 eBay will begin to turn off active content. Make sure your item description looks good without active content by previewing it now. (This will not impact how others will see your listings)
5. At the bottom of this box, there will be a preview button
6. Use this to access your listing to see what changes there will be to your eBay design.

Remember, this doesn’t affect how your viewers see your listing, and the preview shouldn’t look any different if you are just using hyperlinks.

Hurrah – I’ve Got No Active Content!

The great news is that if you haven’t got active content on your eBay selling page, you will not need to change anything on your item pages. Easy! In June of 2017 (when eBay turns off active content) your site will not change and you won’t be affected at all. Whew! However, it is now worth considering now how your eBay shop and its design are going to stand out from the rest of the crowd!

Active content has always been used to make websites more functional, allowing greater usability for the consumer and more importantly making your selling page unique and exciting to potential customers. Now that active content will be banned from eBay, it is time to start designing an exciting eBay store design with plenty of bells and whistles – all without using active content, and importantly, without slowing down your page download times.

So, how do I create an interesting eBay shop without active content?

Although eBay is blocking active content, the site will not block HTML (hypertext markup language) or CSS (cascading style sheet) content. Why do HTML and CSS get a free pass? They do not use information from other websites or create complex coding. Simply put, they are both client side facing, rather than server side facing like active content options (such as JavaScript).

So the best way to create an exciting, interesting and user-friendly eBay business page will be to add some HTML or CSS code to make your eBay shop look its very best. In order to convert browsers and maintain a page that is well presented and professional, you need to get tech savvy.

No time to learn how to code? Don’t worry, there are plenty of eBay HTML templates you can use to create an aesthetically pleasing eBay selling page. We’ll talk more about how templates can skyrocket your eBay business later in this article.

Oh No! I Have Active Content On My Selling Page

Although you have until June 2017 before eBay removes all active content, it certainly makes sense to get ahead of the game and get rid of the offending content before that date arrives. This will stop the last minute worry, and will prevent the risk that you might forget to remove it completely, resulting in a clunky, unattractive website that deters buyers and destroys your bottom line.

Why bother changing it? I mean, eBay will remove the content for me, right?

Yes, it is true that from June 2017, eBay will remove all active content from your site automatically. As a result, you might think your time is better spent on selling your products rather than designing your new and improved selling page sans active content. However, if you use the eBay tool to view your site without active content, you are likely to see a clunky page that’s full of gaps, unnecessary spaces and strange formatting – this is certainly not promoting your brand and your shop to its full potential!

Your once professional eBay selling site that was chock full of gizmos and helpful customer widgets is no more, and you are left with a site that looks unprofessional. In your customer’s minds, this translates to looking untrustworthy, and you are left with reduced sales and increased customer scepticism.

The changes aren’t taking effect until mid-2017- why worry about it now?

We have all been there – procrastination! There always seems to be a more important task that requires your urgent attention, whether in your personal or work life. Something else always seems to take priority. Seeing as this is a job that you don’t need to worry about until the middle of next year, it is very easy to put these tasks off and wait until you’re less busy. Don’t fall into this trap – the longer you put this off, the sooner June 2017 will roll around and you’ll be left working on a last minute, hasty and rushed solution for your once lucrative eBay store, and you’re sure to see your sales figures drop dramatically.

Could I plan ahead but not actually implement the changes until June 2017? That way I can maximise my Active Content?

Yes, there is no reason why you can’t use active content until mid-2017 when eBay turns it off and disallows it from the platform site-wide. After all, you may think it adds value to your customers and gives your site an edge in the eBay market – for now.

We mentioned earlier that one of the reasons eBay is removing active content is because of the increase of mobile commerce, and that active content can really inhibit the user-friendliness of your selling page when viewed on a mobile device. Up to 50% of eBay users are accessing the website – and therefore your shop – through a mobile device. If your page takes up to or more than three seconds to load on a mobile device, you are at risk of losing up to 40% of your potential buyers. When you think about your ‘viewer to buyer’ conversion rate, is that an amount you are prepared to lose? This issue demands careful consideration – you don’t want lose out on sales.

I have active content on my site, but I didn’t design it. What now?

If you used a sub-contractor to design your eBay shop design and they included active content, then you may not know how to remove it or even what needs removing. eBay is working closely with their third-party providers in order to keep them aware of the changes and what they need to offer their customers now that active content will be retired.

You should go back to your template provider or the person who designed your eBay store in the first place to see if they will rectify your designs in light of the changes made by eBay. You may need to pay a small fee to have this work completed; individual cases will vary.

Uh oh! Can’t remember who designed your site?

If you’ve been using your tailored eBay template for many years and can’t remember what company you used for your initial design, why not ask Pea Soup Digital for help?

Pea Soup Digital can provide one off, tailor made templates for your site. They are HTML and CSS experts, and their team is on top of the eBay changes. They will work with you to create an easy to use, functional eBay template that is unique to your brand and captures the essence of your business.

That said, maybe you like the design that you have already? No problem – Pea Soup Digital can work with you to keep the style and format that you want, but they’ll ensure that all content is mobile friendly and ready for the big eBay changes that are coming in 2017.

New to selling on eBay?

eBay is a fantastic first step when it comes to growing your own business, and it is used by many entrepreneurs, artisans and inventors to test the water for their products or ideas. eBay is a great platform that can help you to earn secondary income or launch your home based start-up business. For anyone new to eBay, these changes can seem complicated and confusing. We hope that this article will help to break down the changes and help you to sell your products on eBay in a simple and easy to understand way.

If you do not already have an eBay site and you are wondering how best to sell on eBay, the best way is to make sure that your shop stands out from the rest. The eBay interface is very good at explaining step by step what you have to complete on the website in order to put products on the market, but once that is complete, how do you make your listing shine? You read ahead, that’s how!

How to sell successfully on eBay

1. Who are your customers?
You need to put a lot of thought into the people that make up your target audience. Who are they? What makes them tick? What are they looking for in a product or eBay shop? Once you have assessed these factors, you can use specific keywords in your headings and descriptions that will best appeal to your market. Remember, your target audience members may not refer to your product with the same terms or names that you do, so make sure that you do your research and cover all of your bases.

Want to increase your business even more, and attract the most lucrative browsers, bidders and buyers? You can conduct (or pay to have professional SEO expert conduct) keyword research. Whether professional or DIY, keyword research can help to boost your search engine optimisation (SEO), meaning that even more people will land on your shop via Google and other search methods. By determining the specific terms that your desired demographic is searching for, you can write descriptions and use tags that will help take your sales to the next level.

2. Keep your customers interested.
So, your listing title appeals to customers enough that they click onto your listing page, but what strategies are next? How else are you going to tempt customers to buy?

Maybe you offer free shipping? Perhaps you have written a comprehensive and appealing description for each of your products? Do you have ultra quick processing times? Maybe you are able to give your customers a multibuy offer? No matter what, you need to think about how many sales you make compared to how many views you receive on your listing. Calculate this figure, and you will have your conversion rate. If you see that you have a low ‘viewer to buyer’ conversion rate, you need to consider what you’re offering and what your customers are looking for. Clearly, something is going awry.

3. Do your homework.
Start having a close examination of the other sellers who are offering similar products at a similar price point as to your own shop. What do you like? What do you want to avoid? Focus specifically on the most successful vendors – what are these other sellers offering that you aren’t currently offering to your customers? Research your competitors; look closely at their sites, the deals that they have on and their shipping policies.

Most importantly –read their reviews! Pay attention to the specifics that their customers are citing – what are they most happy about? What do they wish was different? By seeing what your biggest competitors have on offer and why it is so appealing, you can gain valuable ideas about what you can do to your listing to promote it and get it to top of the pack.

9 Simple Steps To Sell On eBay

1. Titles – This is the first way that a customer will be introduced to your business and to the item you are selling, and so the title you create for the listing is incredibly important. You can use up to 80 characters to create a title for your product, so make sure that you include as many search words as you can, and try to be unique and accurate in order to make your listing stand out from the crowd.

2. Icon – Alongside your listing title there will be a thumbnail picture to complement your item’s online presence. Does this thumbnail clearly show what you are selling? Is your picture an actual representation of what a potential client can buy? It is of vital importance that your picture shows a clear and accurate view of the product to avoid misleading buyers and losing their trust for further transactions

3. Pictures – eBay allows you to use up to 12 photographs in your product’s image library, and you should always take full advantage of this opportunity. The more pictures that people can scroll through the better, as this makes the product more accessible to the customer. Lighting is a really important factor when photographing your product, and so you should make sure that the space is well lit and the colours are clear and true. After all, you want your product to be shown in the best possible light in order to tempt buyers into making a bid. Here are some handy eBay photography tips that will help you to take the best pictures possible – and make that sale!

4. Categories – Some eBay users will filter their search results in order to speed up their browsing experience. Users can filter their search by selecting particular categories to explore, such as apparel, kitchen supplies and toys. Make sure that you check that your categories and filters are accurate, and that the product you have for sale is well suited to the category you have it listed under. This will help you to prevent missed sales opportunities, because an incorrect category can really skew your clients’ searches. After all, you might have the perfect item in your shop, but if a potential buyer can’t find it, then no one ends up happy.

5. Description – When writing your description it is important that you focus on exactly what it is that the buyer will want to know. A detailed and well written description will stop you from having to reply individually to customer questions, saving both you and your customers a lot of time.

That said, it is important not to be overly verbose! Excess words will not help in searches, and a rambling description will certainly not convince your page viewers to buy. Be concise and make sure that every sentence that you write has a selling point or a piece of information that the buyer will need. Remember – buyers like to know the benefits of the product and they want to know how the product will make them feel. A feeling can often be more important than technical details.

6. Price – Ultimately, if a buyer is deciding between multiple sellers of the same product, they will often look for the items that are priced competitively. eBay has two pricing structures, auction or ‘buy it now’. Auctions are great for rare and unusual products that customers aren’t able to purchase readily elsewhere. Auctions can be really beneficial when it comes to generating interest in your product and business, providing that the item is truly special and different from the norm.

‘Buy it now’ is a common buying option for products that are readily available on the market, and works well for new items in their original packaging. It is here you can really capitalise on impatient buyers who want their items now. If you just can’t be the cheapest provider on the market without negatively affecting your bottom line, consider offering a postage deal or a speedy shipping option in order to make your business stand out from the rest.

7. Trustworthiness – There’s no doubt that you want your business to seem credible, professional and trustworthy. When buyers purchase your products, they are relying on you to deliver the agreed upon products in an acceptable timeframe and with suitable packaging. Customer service is key when it comes to building positive reviews and gaining a high level of trustworthiness.

8. Communication – Once you have secured a sale you want to secure the customer for the long run, as repeat business can really boost your profits. Asking customers to sign up for a monthly newsletter is a great way to keep your brand and products in your customer’s mind. But always remember, customers do not want yet another spammy email in their inbox without a good reason! Offer a benefit for signing up to your newsletter, and regularly offer discounts and special deals in order to keep those customers buying on a regular basis.

9. Professionalism and Design – Even if you enjoy the fact you are running your business with your feet up on the sofa, you want your clients to believe you’re working hard on their order and imagining you neck deep in shipping containers and packing tape! Any professional business should have a well-designed eBay site that excels at showcasing their products and introducing their cleverly crafted brand.

Not sure how to make your eBay shop look professional and unique? Ironically, the answer might be in eBay templates.

The Power of Templates

In June 2017, eBay will remove all active content from its listings pages, and this means that it will be even harder to make your eBay shop stand out from the crowd and perform better than the other businesses in your niche market.

Templates can be the solution. In order to make your listings unique, edgy and interesting – as well as keeping your page functional, performing at an above average level and giving your customers that little bit extra, a template may be the way forward.

What are eBay shop templates?

eBay shop or listing templates are pre-made designs and frameworks that can give your listing pages a standardised look that suits your brand and makes the pages aesthetically pleasing and professional to any and all website viewers.

eBay templates are created using HTML or CSS code, codes that will both be accepted by the new eBay regulations. These are top notch ways of individualising your eBay page and thankfully they won’t be affected in June 2017 when eBay removes active content.

Is an eBay template the same as an eBay shop design?

There are many different names for eBay templates. Some of the other names you might see include the following (and combinations of the following):

● eBay listing template
● eBay shop template
● eBay HTML template
● eBay shop design
● eBay store design
● eBay store template
● eBay auction templates

Any of these names will generally be used to describe templates that you can utilise for your eBay shop and listings page. Templates like these can help to give your pages a standardised look, and they can be an easy way to carry your brand across many listing pages without you having to code each of them individually.

How do eBay templates work?

A template can give you a predefined look, style and font selection for your page. It enables you to fill in the important information for each listing and present your most important content. Templates will give all of your listings pages a certain defined look without you having to do any coding at all.

All you have to do is copy the design and fill in the required product descriptions and you will have a professional and easy to use template that you can carry across your whole business.

First Impressions Count

We all know that in a vast marketplace like eBay, you must hook in your viewer quickly and covert them into a buyer as soon as possible. At this stage, it is critical that the first impression of your eBay listing page is a wholly positive one.

Buyers are looking for sellers that they can trust, and they want to receive a high-quality product with matching service. If you utilise a consistent and professional template across your entire eBay shop you will build credibility as a reputable eBay business. By having a standardised, clearly branded format, your buyers will instinctively feel a sense of security as it is clear that you are a well-established eBay shop that pays attention to detail.

In order to gain that valuable repeat clientele, you buyer’s trust and confidence must start right from the get go. By delivering what you promised you would deliver on time and in a courteous method, you can help build that trust from the very first transaction. You can also help build customer loyalty by offering a ‘satisfaction or your money back’ guarantee and establishing a fair returns policy. This will show your buyers that you care about customer service and that you are keen to establish a long-term client relationship with them.

Can I Get A Free eBay Template?

Finding free eBay templates couldn’t be easier. If you use a search engine to find free eBay templates, you will likely have success. However, some of these templates may have active content built right in, and therefore may not be ready for the changes to eBay policy – they’ll be useless come June 2017. These free eBay templates may also carry a potential security threat to your own computer from the active content that comes loaded within. It is important to be vigilant when downloading or utilising active content from unknown sites, because malicious content will impact your customers and could ruin your eBay shops reputation.

It has been said that ‘everyone wants something for nothing’ – using eBay as a source of income is growing in popularity, and so there will always be a whole host of sellers trying to find free eBay templates to make their store stand out from the crowd on the platform.

Unfortunately, there aren’t that many free templates available online, and there is a very good possibility that you could end up using the identical template to your competitors. This could potentially make your store’s look and feel fade back into the background and seem indistinguishable from everyone else who is using the same free template.

All hope is not lost – a tailored, completely bespoke and market-specific design can be bought for a low cost, and this will likely give you a very healthy return. It is critical in an ever-growing marketplace that your business truly stands out, has a key selling point and a strong, impactful look.

How Do I Create A Brilliant Template?

The easiest answer to this complicated question is to let someone else do all of the hard work for you! HTML and CSS experts are waiting at Pea Soup Digital, and they can work with your specification to create a great usable and function template for you, and a powerful and focused layout for your customers.

Pea Soup Digital undertake all their eBay template design work in-house and do not outsource their work to other vendors where it’s subject to mistakes and unorthodox coding. Pea Soup Digital are completely clued up on the changes being made to eBay’s active content policy. They have their Thinking Caps securely fastened on to ensure that they come up with new and exciting designs that will work for your business and gain you more all-important sales.

Pea Soup Digital will work with you to ensure that your vision comes true. You know best what would drive your revenue up, and they will take your suggestions to develop a unique and individual design. Not a creative type? Don’t worry, at Pea Soup Digital they can come up with the design elements and give you the final say of what appeals to you.

Talking The Same Language

The team at Pea Soup Digital prides themselves on being friendly and easy to talk to, even if you are complete techie novie. If you have no idea about the specificities of the coding behind these templates and you just want a good-looking design, their friendly team of eBay selling experts and HTML WizKids will talk you through your ideas in a no-nonsense, anti-corporate and jargon-free way.

Is A Template A Long Term Contract?

To put things simply, nope! Pea Soup Digital will personalise and customise a completely bespoke and unique template that you can use across your whole eBay business for a one-off fee, with absolutely no strings attached and no long term contract. This design will be yours to own and will not be taken away from you after a set period of time.

Why Choose Pea Soup Digital?

The skilled experts at Pea Soup Digital are edgy designers whose prime goals are to make your eBay page stand out and to win you more customers. They pride themselves on creating unusual and ‘off the wall’ templates that will help to get your business noticed by the people you want to impress the most.

Accessible, creative and great listeners, Pea Soup Digital will ensure your ideas are carried through to fruition and result in a beautiful eBay template.

Have a light bulb moment during the design period? When you choose Pea Soup Digital they will assign you a dedicated Project Manager, someone that’s easy to get hold of should you have a brainwave of what your design must have.

Can Pea Soup Digital get around the active content ban?

You know now that eBay is restricting all active content on their site, so there will be no company that can sneak some active content on your page for you. The important thing now is to work with a designer that will build you a functional and exciting template that showcases your eBay shop and utilises the best eBay tools.

Pea Soup Digital can help you with your content and tools, such as cross-merchandising, incorporating tabs, and adding videos and imagery to your site without requiring active content. Pea Soup Digital will be able to run up some super useful HTML code that will help your site look its best – you won’t lose any of those helpful tricks and functions that you used with active content.

What is Cross-Merchandising?

Cross-merchandising is a term that refers to the act of displaying the other products that you stock on a listing page. Simply put, this means that if a viewer views a listing you have on your site, they will see other items that they might be interested in based on what they are viewing and purchasing.

Cross-merchandising is a great way for you to push for add-on sales, or at least showcase that if this specific listing isn’t quite what the customer is after, you have plenty of other products that may suit them much better. Hopefully you’ll still snag the sale!

Isn’t Cross-Merchandising going to be a part of the ban?

Many eBay businesses currently use cross-merchandising on their site, but they do so by using active content, showcasing their products from another website. This type of content will be banned in 2017 – but the management at eBay have recognised the importance of this function, and there will be ways to continue cross merchandising your products, but without the active content.

Do you have an eBay store subscription?

If so, eBay has a tool called Promotions Manager that can be used to display the other items that you sell. This enables buyers to not only see the item listed on the page, but they can also see the rest of your eBay store or any related items that you also have.

The Promotions Manager function can also help you offer deals and discounts to your web traffic. If you have a promotion that’s applicable to many items in your eBay store, this tool will help highlight the other items that a viewer can buy – this can really help to drive sales.

Don’t have a subscription?

Don’t have a subscription? Not to worry! eBay has plans to develop a marketing widget for your listing page that will show customers the other great must-have products that you sell. This is set to be available in early 2017, so when you get it, why not ask these expert eBay sellers how you can make your widget stand out on your template and promote your brand in the best possible way?

How about the shipper tool I use?

Well, there is some good news – you will no longer have to embed a third-party shipper tool onto your site! eBay will automatically calculate the shipping charges when the buyer enters the necessary information. You no longer have to worry about calculating these costs – you are off the hook.

What if I use a Tracking Tool?

eBay will add ‘tracking’ as a defauly function on your seller hub soon, so you do not have to use active content to embed a tracking tool onto your site. This is undeniably another benefit of these new changes!

So, What Now?

Hopefully, this article has shown you that all will not be lost when eBay removes active content in June 2017. You will still be able to keep a unique and engrossing design that really captures the interest of your audience, all without slowing down your page’s loading times. While there is no doubt that the change will take some getting used to, over all this should work out to be a very positive change over all.

As an eBay vendor, it makes sense to hire an expert to help you make this transition. Hiring a HTML and CSS expert to create for you a winning design that grows your business? This is the easiest way to ensure that you meet the new eBay criteria. Hopefully this entire discussion has made you consider how to adapt your templates for the mobile user market. After all, this sector of the market is 50% and growing – you can’t afford to ignore this market.

While you will lose your active content plug ins, such as shipper tools, videos, galleries, cross-merchandising and page tabs, HTML experts can make sure these are implemented on your page using non-active content and in an easy to use way.

There you have it – a comprehensive run down of all the ways that eBay is going to change in June, 2017, and a myriad of ways that you can stay ahead of your competitors and continue to reap the rewards of this platform. Whether you rely on eBay for part of your income or this is your full time career – it pays to be ready.

No Comments

Post A Comment