Google is the undisputed grandfather of Pay-Per-Click Advertising – a platform driven by it’s equally as unshakeable reign as king of the search engines. Worth a staggering $60 billion today, the story of Google AdWords’ 15 years in the business has certainly been filled with...

Hacking lead-gen: 10 tips for PPC that delivers. Is your PPC strategy really working as hard as it can for your lead gen? Some people think of PPC as a marketing medium that you can ‘set and forget’, when in reality it demands continual tweaks, tests...

The Perfect PPC Ad – It exists. And Here’s How to Create It. Chosen to use Pay per Click? Then we’ve got good news: Businesses make an average of $2 in income for every $1 they spend in AdWords Now for the bad news: this alluring ROI is...

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...