Google brought the Quality Score into action some three years ago now, and yet despite how long it’s been around, many businesses and marketers still struggle to grasp the concept of the Quality Score (let alone take meaningful, valuable steps towards perfecting theirs). So let’s demystify...
Google Adwords is clearly the king of PPC advertising but how did it get to such a dominant position and how has it changed over the years? Well we decided to put together a visual history of Google Adwords to show you how it has...
So you want a steady rush of website traffic – valuable visitors who eventually turn into clients or customers? Then you’d better ensure that you get to grips with the most invaluable tool you have at your fingertips – the Google Keyword Planner. Launched in...