Google is the undisputed grandfather of Pay-Per-Click Advertising – a platform driven by it’s equally as unshakeable reign as king of the search engines. Worth a staggering $60 billion today, the story of Google AdWords’ 15 years in the business has certainly been filled with...

Hacking lead-gen: 10 tips for PPC that delivers. Is your PPC strategy really working as hard as it can for your lead gen? Some people think of PPC as a marketing medium that you can ‘set and forget’, when in reality it demands continual tweaks, tests...