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30 Apr Mind Your Step: The Top 11 PPC Mistakes to Avoid

Posted at 22:06h in PPC by Pea Soup 0 Comments
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Any AdWords campaign relies on a staggering array of elements if you’re squeeze every last drop possible from your PPC budget - from compelling advert copy, to finely crafted A/B testing that leads to profitable tweaks and changes. But just as important as the ‘To-Dos’...

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16 Apr Perfect PPC Landing Page Checklist Infographic

Posted at 21:38h in Infographics, PPC by Pea Soup 0 Comments
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Last weeks blog post ran through some tips on how to create the perfect ppc landing page. Well this week we decided to make our designers do some work for a change and create a visual checklist to show you what you need to do...

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10 Apr Creating a Checklist for Your PPC Landing Pages

Posted at 08:45h in General marketing, PPC, SEO by Pea Soup 0 Comments
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Laser precise targeting and persuasive copy is just half the story of PPC. If your searcher doesn’t arrive in a place that answers their questions and works overtime to convert them, you might as well save your PPC budget and do something else instead. And...

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04 Apr The Anatomy Of The Perfect PPC Ad (Infographic)

Posted at 15:53h in Infographics, PPC by Pea Soup 0 Comments
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Following on from last weeks look at creating the perfect ppc ad, we thought we would create a visual guide to the anatomy of the perfect ppc ad. Just because we are nice like that. So from creating a persuasive headline, a carefully crafted call...

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