The Perfect PPC Ad – It exists. And Here’s How to Create It. Chosen to use Pay per Click? Then we’ve got good news: Businesses make an average of $2 in income for every $1 they spend in AdWords Now for the bad news: this alluring ROI is...

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

New Year, new flood of changes as to what’s in, what’s out and what’s upcoming in the world of PPC and your campaign effectiveness. Here’s all that you need to know for the coming 12 months. 1. Social media marketing is going to become even hotter...