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27 Aug The Do’s and Don’ts of Quality Content, According to Google

Posted at 13:00h in General marketing, SEO by admin 0 Comments
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We all have our own definition of ‘quality’. For example, some British gangster/football hooligan film enthusiasts might refer to Danny Dyer as a ‘proper quality’ actor. I wouldn't necessarily agree with that viewpoint. When it comes to creating content for the Web, our opinions don’t really matter. Google...

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14 Aug Google ‘Watch Time’ and How to Make Your Videos Watchable

Posted at 14:21h in General marketing, SEO by admin 1 Comment
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With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of important news has flown under the radar somewhat. That of a recently...

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06 Aug Social Media And Why You Shouldn’t Try to Be Everywhere At Once

Posted at 09:24h in Social Media by admin 0 Comments
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For a business in 2015, social media is not really a choice, it’s a responsibility. Social media is where your audience hangs out; where they find out the latest news from their favourite brands and where they engage with them – for better or worse. People...

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